My co-worker Chris sent me this article. Very cool use of Data Analytics and coordination of data. We do something similar with a legal product that ingests customer data and then obfuscates it as part of group to avoid collusion and anti-competitive (including with each other) practices.
"And for one corn crop across thousands of acres in North Dakota, the data said that Baron’s customers were planting the lowest yielding, highest priced seed on the market."
http://www.kpcb.com/blog/how-farmers-business-network-plans-to-disrupt-big-agra-one-farm-at-a-time
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