Kraft Paper

I understand Kraft Paper is the brown paper you wrap things in, but all I can think when I see this sign is why would I want to put that on my sandwich?  The sign was removed just 30 minutes later which makes me wonder, who is it in the sparsely trafficked basement of the building that walks past a free Kraft Paper sign at 7:00 a.m. and thinks "YES! I WANT IT ALL!"