A friend once asked me how I remembered where another friend, Kyle, worked, as that was sometimes the easiest place to call him. I said I used a rather juvenile mneumonic device - I remembered "Kyle works for BJs", and then just kept a pointer in my head to the fact that it was actually TJs. If Kyle would just work for this company, B-J Drilling, I wouldn't need the extra memory pointer, or I could just remember that he was into drilling.
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