Ronson is more of a humorist than anything else, and this makes the book, for all its content about fringe groups, self-proclaimed messiahs, the New World Order, and Satanic conspiracies, very light reading. He does a deft job of capturing the humanity of the people he interviews and in many cases you find yourself liking them, or at least liking their likeability despite their paranoia, racism and outright insanity. It takes a deft pen to apply that insight into people with whom Ronson himself generally does not feel comfortable.
Two of the things I learned while reading Them:
1. Extremist humor just isn’t that funny:
“Omar paused. ‘You know,’ he said, ‘the Koran even tells me which direction I must break wind in.’2. KKK members now primarily wear cotton robes because silk robes have to go to the dry cleaners where minority drycleaners have a habit of losing them. There are several pages in Them where KKK members actually exchange fashion and washing tips (196-97).
There was a short silence.
‘And which direction do you break wind in?’ I asked.
‘The direction of the nonbeliever!’ Omar said.
‘Ha ha ha! The direction of the nonbeliever!’ Omar laughed heartily for some time and slapped me on the back.” (31).
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